Friday, April 15, 2011

Credibility vs Advertising

Sadly, many celebrities are giving into the financial pressure of accepting payments for plugging products through social media devices. Companies have recently been seeking out celebrities with large followings online to advertise their products. I find this particularly annoying and it ruins celebrity's credibility.

I feel that the plugging of products in social media is extremely contrived. I have a difficult time believing that the online followers of the celebrities truly believe that they are promoting these items as a result of personal satisfaction with them. I have to remind my self that I may not be the target audience.

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